About Majid Al Futtaim Entertainment
Majid Al Futtaim is a leading lifestyle developer and entertainment pioneer in the Middle East, Africa, and Asia. Through its Entertainment division, MAF operates some of the region’s most loved leisure and entertainment brands including Magic Planet, VOX Cinemas, iFly, Activate, Yalla Bowling, and exciting new concepts that continue to redefine customer experiences.
With a strong focus on innovation, digital engagement, and customer happiness, Majid Al Futtaim Entertainment delivers unforgettable moments across world-class destinations, driven by creativity, technology, and a passion for excellence.
Role Summary
The Social Media Executive plays a key role in strengthening the digital presence of Majid Al Futtaim Entertainment brands. This role is responsible for planning, executing, and optimizing social media strategies that drive brand awareness, engagement, and customer interaction across multiple platforms.
The ideal candidate is creative, data-driven, trend-focused, and passionate about storytelling through digital and social channels.
Key Responsibilities
Social Media Strategy & Campaign Management
- Develop and execute integrated social media campaigns across platforms including Instagram, Facebook, TikTok, X, and YouTube
- Own end-to-end social campaign execution from concept development to post-campaign performance analysis
- Support campaign ideation through competitive analysis, customer behavior insights, cultural trends, and social listening
Content Development & Creative Oversight
- Oversee creation of platform-specific social media assets ensuring alignment with brand identity and best practices
- Collaborate closely with internal marketing, PR, creative, and external agency partners to bring campaigns to life
- Ensure social content remains engaging, relevant, and performance-focused
Performance Monitoring & Optimization
- Manage day-to-day social media account activity alongside agency partners
- Track KPIs including reach, engagement, conversions, and community growth
- Provide insights and recommendations to continuously optimize content and campaigns
Cross-Platform Digital Support
- Develop content for additional digital touchpoints including websites, newsletters, and digital marketing platforms
- Align social media activity with quarterly marketing calendars, PR initiatives, and brand launches
Requirements & Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, or related field
- Minimum 3 years of hands-on social media experience, preferably within entertainment, lifestyle, retail, or FMCG sectors
- Strong understanding of digital marketing, branding, loyalty programs, and online consumer behavior
- Up-to-date knowledge of social media trends, platform algorithms, and emerging content formats
- Creative mindset with strong execution skills and attention to detail
- Ability to collaborate across teams and manage multiple stakeholders
- Willingness to travel as required
What We Offer
- Competitive salary and benefits package
- Opportunity to work with iconic entertainment brands across the region
- World-class learning and development opportunities
- A dynamic, collaborative, and creative work environment
- Career growth within one of the Middle East’s most respected organizations
- Work alongside 45,000+ diverse professionals guided by Majid Al Futtaim’s leadership values
Why Join Majid Al Futtaim Entertainment?
At Majid Al Futtaim, we don’t just create brands — we create memories that last a lifetime. If you’re passionate about social media, digital storytelling, and building impactful campaigns for world-class entertainment brands, this is your opportunity to grow, innovate, and make a real impact.
📍 Location: UAE
🏢 Department: MAF Entertainment – Head Office
